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Techstars Startup Week San Antonio 2018 has ended
Thursday, October 25 • 11:00am - 12:00pm
Marketing, Tech and Scaling

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Marketing is essential to scaling a technology or product. Join the Scaleworks Marketing Academy for a panel discussion on strategy and tactics that have helped their companies grow.


Content Strategy
Sarah Cantu, Qualaroo, Content Marketing Manager
Meeting your future customers where they are: using content marketing to attract and nurture leads. In this session, we'll overview Qualaroo's content strategy, from ideation to promotion and dive into some examples of the content lifecycle.  

Account Based Marketing
Matt Greener, Keen, VP of Marketing

Case Study: Quirks of Facebook Marketing
Matt Goldman, Earth Class Mail, Director of Marketing



Speakers
avatar for Sarah Cantu

Sarah Cantu

Content Marketing Manager, Qualaroo
Sarah Cantu is a native Texan with a B.B.A. in Marketing from St. Mary's University (2016). A Venture for America (VFA) Alum, she co-founded a resource group for Latinx fellows within the fellowship, and is passionate about entrepreneurship and advocating for diversity and inclusion... Read More →
avatar for Matt Goldman

Matt Goldman

Director, Marketing, Earth Class Mail
avatar for Matt Greener

Matt Greener

VP of Marketing, Keen
Matt Greener is the VP of Marketing at Keen, the user-facing metrics platform that makes shipping custom analytics for end-users easy and seamless. A SaaS marketing veteran, he is responsible for strategy, scale, optimization, and driving growth at Keen.
avatar for S. David Ramirez

S. David Ramirez

Scaleworks
S. David Ramirez is the Manager of Learning at Scaleworks, a venture equity firm dedicated to growing software-as-a-service companies. There he designs and faciliates the curriculum for the Scaleworks Marketing Academy, Customer Success Round Table, Sales Teams, and other learning... Read More →

Sponsors

Thursday October 25, 2018 11:00am - 12:00pm
Gray Street Pop-up 231 East Houston Street, San Antonio, TX, USA

Attendees (102)