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Krista Covey

Velocity TX
VP of Economic Development + Operations
San Antonio
Krista is the Vice President of Economic Development and Operations for VelocityTX, an international
center of innovation in San Antonio, Texas. Velocity at its core is a hub where entrepreneurs, and those
who are interested in startups, can access the resources they need – capital, mentors, executives,
scientists, deal flow, specialized manufacturing, etc. She works with businesses in the ideation phase through commercialization and beyond. Krista specifically oversees the “domenstic programs” including the Velocity360 Ideation Program, Velocity Incubator Program, the VTXmPACT Mentor Program, and the VelocityTX Reasearch and Technology Commecialization Program. Previously, Krista worked in Economic Development and started the SMARTstart Business Incubator program serving Florida’s, Tampa Bay entrepreneurs as a “bottom-up approach” to economic sustainability. SMARTstart more than doubled in size and expanded to two locations within a year. She focused on researching and coordinating assistance for high growth companies with respect to education, training, finances, marketing, incentives, and other issues that affect growth companies. She also managed a micro-loan fund for early-stage and small businesses that could not access traditional sources of capital. She also coordinated a virtual portal, providing free help for small businesses, managed an Economic Gardening program for established
high-growth businesses and facilitated Founder/CEO roundtables. She is a Certified Program Director with the Economic Gardening Institute and GrowFL serving second-stage entrepreneurs. In contrast to traditional business assistance, economic gardening focuses on strategic growth challenges, such as developing new markets, refining business models and gaining access to competitive intelligence. Economic gardening specialists help CEOs identify which issues are hindering their growth and then leverage sophisticated tools to deliver insights and information for immediate implementation.
Before embarking on her Economic Development career, she had over ten years of commercial finance experience working in corporate lending and managed an extensive lending portfolio. In addition, she has also grown her own successful finance business with a profitable exit. Krista holds a B.S. in Business Marketing from Southeastern University and her Masters in Business Administration from Saint Leo University.
Krista is a Certified Incubator Manager with the International Business Innovation Association (InBIA) and is a member of the InBIA Board of Directors, currently Chairing on the Audit Committee. She is a member of the Start-up Champions Network serving on the Membership Committee. Hailing from the Tampa-Bay Florida area: Krista previously served on the Technical Advisory Board for the Bachelor of Applied
Science in Supervision and Management for Pasco-Hernando State College and also served on the Student Advisory Council for Marchman Technical College. In addition, she served as the appointed ViceChair on the Commission of the Status of Women, Pasco County, Florida. She was the Tampa Bay Times' “Top 20 who made the Tampa Bay economy better in 2014. Born in Chicago, Illinois, Krista grew up in sunny, central Florida. She currently resides and loves living in San Antonio, Texas with her husband and two beautiful daughters. Krista is passionate about family, start-ups, good food, building things, wild adventures, and traveling to (and serving in)
developing countries.

Linkedin: https://www.linkedin.com/in/krista-covey-74851132
Twitter: @KristaCovey

My Speakers Sessions

Monday, October 22