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Sara Helmy

Founder and CEO
San Antonio
Sara Helmy is a professional marketer and high-spirited millennial.
In 2011, and at the young age of 22, Sara founded Tribu, a Generation Y
advertising tribe with some serious digital marketing capabilities and a mad
love for stellar design.

Today, Sara serves as the CEO of Tribu, manages a growing tribe of talented
young professionals and develops digital strategies for some of the fastest
growing brands in America. To date, Tribu has received over 70 industry
awards for its work from organizations such as the American Marketing
Association and the American Advertising Federation. Tribu’s work has been
featured in prestigious publications and media outlets such as Good Morning
America, Yahoo!, Buzz Feed, The Economist and E! Entertainment News.
Sara is also recognized as the 2015 Entrepreneurial Spirit Rising Star from
National Association Woman Business Owners San Antonio and was present
on the 2015 San Antonio Business Journal’s 40 under 40 list. In 2016 she was
honored by her alma mater, Texas A&M University-Corpus Christi, as the
Young Distinguished Alumni and recognized as a Finalist at San Antonio
Business Journal’s Tech Titan awards.

She has been profiled in San Antonio Women’s Magazine as a Role Model as
well as quoted in featured publications such as Mashable, The Business
Journal’s, and Business News Daily. She has published expert articles on
Forbes.com and enjoys traveling to speak on the evolution of the advertising
industry and marketing to today’s youth.

In addition to Sara’s role as CEO of Tribu, she serves as an Official Member of
the Forbes Agency Council and happily volunteers on the San Antonio
American Advertising Federation Board.